Many television commercials / promos feature catchy jingles (songs/melodies) or catch-phrases that generate sustained appeal, which may remain in the minds of audience long after the span of the advertising campaign. But along with these ingredients, ANIMATION is playing a very important role for making the TV commercial a great success. We at Fountain Pixels scratch our heads until we develop the right concept, characters, music, voice and special effects that can sell the product/service & create a long-lasting impact on the target viewer community. The basic things kept in mind by our visualizers while conceiving a TV Commercial are: Target Audience Brand Awareness Brand Hitting Recall Value For catching attention of consumers, communication agencies make wide use of humor. In fact, many psychological studies tried to demonstrate the effect of humor and indicate the way to empower advertising persuasion. Development of T.V. Commercials involves finding the right concept, characters, music, voice and special effects that can sell the product/service & create a long-lasting impact on the target viewer community. View presentations The use of animation in advertising is not a new technique, but new technology and marketing trends hove affected the way it is used to sell products. Once a technique reserved for situations where there was little money or motivation to do something more creative, animation has become the technique of choice in many advertising context. Animation is often used in commercials. Techniques can vary from hand-drawn traditional animation to different forms of computer animation. By using animated characters, a commercial may have a certain appeal that is difficult to achieve with actors or mere product displays.